Halara Brand Study

All of us at the company knew what Halara meant and how it felt to say the name. But we agreed that the way we presented ourselves then did not match this one bit. So, I worked with a designer friend of mine for months on bringing the team’s collective emotions together to fit into the academic process of creating a brand, its positioning, ICP, fonts, colors, logos, spacing, guidelines, and persona from questionnaires, and mood & inspiration boards. Safe to say, it resonates well with everyone involved till date.